(Focus Research, 2011) Before you implement CRM at your growing company, learn more about the real-world issues that accompany such growth, and how to apply systems and systematic thinking when dealing with those issues. When a company transitions from a small to a midsize business, growing pains are inevitable. How do you continue to grow while maintaining the same level of customer experience that you did when you were a small business?
In this Focus Experts’ Guide, we’ve recruited some Customer Relationship Management (CRM) thought-leaders to explain in detail what …

Side-by-Side Comparison Guide to Marketing Automation and
Profile of Leading Vendors. The essence of marketing automation is the ability to automatically generate, capture and synthesize a vast array of prospect and customer digital interactions with your web site, landing pages, email campaigns, and other digital media in order to take action on the most promising leads. (more…)

(Citrix GoToMeeting) How to Deliver Effective Online Training
Learn how to deliver effective online training to any audience in the world in 3 easy steps with this free white paper from Citrix GoToTraining.
According to recent studies nearly 60% of companies polled use online training to save on travel costs and expenses. Online training is also a much more convenient method of training since it fits schedules better and often times is much more efficient. Many more companies are turning towards online training platforms, but still have their reservations about …

(The 1080 Group, 2010). Beyond the Basics: How to Optimize Online Training for Maximum Impact
Download this free white paper to learn more about how to better optimize your online training programs.
These days most companies use online training in some form or another. Whether it’s to introduce new employees to the corporate practices, or to retrain talent on new products and offerings, online training platforms are wildly used in offices across the globe. The challenge is to constantly move forward with the technology, and refine and identify opportunities where …

(The 1080 Group, 2010). How to Market Training: Four Principles of Effective
Online Learning
Learn the four principles of effective online training with this free white paper.

Due to the noise of a global business environment most trainers face the challenge of not only creating great content, but of extending the reach and accessibility of their information to trainees. In this free white paper, Citrix applies the “4 P’s” of marketing and shows how easy it is to reach more trainees with the same headcount and budget, all the while …

Choosing the Right Hosted CRM Provider Reduces Costs & Improves Sales, Marketing and Customer Loyalty.

In today’s business climate, marketing, sales and customer service are looking at upgrading or purchasing software tools to help increase and maintain business and revenue. One leading industry solution is Hosted CRM, proven to reduce overall operating costs and costs associated with your traditional IT implementation.
More importantly, CRM gives customer-facing teams a competitive advantage with lead generation, sales operations and shorter sales cycles.

Download this unbiased comparison of the top 15 CRM industry leaders from InsideCRM, …

InsideCRM’s Definitive Guide to Hosted CRM

This 18 page, comprehensive guide contains a Buyer’s Guide, Hosted CRM Comparison Guide and Summary of CRM Features to help build customer loyalty.
CRM solutions provide an efficient way for businesses to bolster customer loyalty while reducing operating costs and increasing overall profitability. In our Buyer’s Guide, you will find details on what to look for, how to buy, what you can expect to pay, and how to derive the most value from your hosted CRM investment. The Complementary Comparison Guide provides a summary of …

When I first heard of Twitter, I thought… will Twitter be useful as a business tool?

It turns out – yes.  Companies are starting to use Twitter to get real business results.  Cisco Systems and Whole Foods Market use it to provide product or service information. The Los Angeles Fire Department used Twitter to send urgent messages during the October 2007 California wildfires. NASA relied on the service to break the news of discoveries on Mars by the Phoenix Mars Lander.

The catch of course – as with any social media applied …